Marketing Independent Films

From branding to publicity, it takes a team

Marketing is key to your success.  Yes, your film will need to deliver once you have the eyeballs, but it all starts with execution of your branding. And that takes a team.

Creating awareness for your project is tough in our loud, modern, digital world.  There are a lot of distractions, for audiences with short attention spans. You have to be creative, and lean into specialized craftspeople, especially without the budget of a studio. 

There are many factors, and some terrific books, classes and articles on the subject.  For this cliff notes version, I’m going to simplify the concept by focusing on two primary buckets.  Branding & Outreach. 

One covers the look and feel, materials and assets that need to be created.  The other is sharing your project and engaging with your target audience.  Yes, there is some overlap between these two categories, but for the purposes of this article, let’s think of creation vs activation.